Thursday, December 29, 2005

News is Extinct; the beast of marketing has simply run over it

I rarely listen to what is passed off on the air waves as "news" nowadays. The screening of information off a "wire service" by editors who have trained their sights on What is Newsworthy is Not-Happening now, if it ever did.

What is happening now is that editors are hired for their marketing genius. It's all about personality, and product placement. The sly and breathless "reportage" from major public relations firms hired to flog their clients and flay their distractive dragons just cannot be "news".